Company



HISTORY

Blackbird Racing was founded in 1966 with the simple idea of creating adhesive graphics and saddle covers for off-road motorcycles. The initial hard work of a few, highly passionate and skilled individuals led the company to exponential growth in the years following its founding. Our strengths have always been commitment, service, quality, and innovation. By focusing on those strengths, we have been able to expand into other fields including, but not limited to, Cross, Enduro, Motard, Freestyle, Quad, Go-Kart. For some time now, Blackbird has been recognised as the market leader, having also become the primary graphics producer for almost all of the world’s motorcycle manufacturers.

MISSION

Our mission is simple: to continue to improve and innovate. Therefore, we have no single goal. Our entire staff, currently comprised of 40 people, continues to strive for excellence and an intangible ideal, through dedication and passion for our work.
 
"Here and now, every day!" We innovate and create with passion and loyalty the best products and services for our clients.
 

VISION

Approaching the vision, the second pillar of our identity, we opened the book of dreams. We asked ourselves what our ambitions were, not only from a professional point of view but also in terms of human and relational aspects. We freed ourselves from our hesitations by expanding our horizons and projected ourselves into the future, thinking about where we would like to be, how we would like to be, and how we would like to be considered in the future by our partners, clients, and those who choose to be part of our family.

We have imagined a message that will be a source of inspiration for those we will meet along our journey.

Vision Statement: "our dream!"


To become the reference point in graphic communication, one step at a time.

 

VALUES

The third pillar of our identity is represented by the reference values of our Culture. There are eight values that characterize us, that are part of our DNA, and that guide our behaviors.

 

  • Respect: "More than a value, it is a prerequisite. We act respecting ourselves, others (colleagues, partners, suppliers, clients), the equipment, the furnishings, and the company regulations."
  • Reliability: "We behave in a way that the counterpart always has a margin of safety regarding our ability to meet requests or similar situations over time."
  • Responsibility: "Similarly, we are responsible in every situation because we evaluate and consider the consequences of our actions on the relationship and the people involved - and we respond conscientiously."
  • Loyalty: "We would never do to others what we wouldn't want done to us, we behave towards others as if they were always present in front of us."
  • Passion: "Our motto is - Do what you love, and you will never work a day in your life - (Confucius)."
  • Innovation: "We like to constantly challenge the status quo to find the best solutions."
  • Collaboration: "Collaborating is beautiful because burdens are shared, and unattainable goals can be achieved together."
  • Serenity in the workplace environment: "It is the foundation for us to build a productive day in harmony with others."